Guide On Types Of Ads & Its Placement In Apps

NSDBytes Team

•August 23, 2020•4 min read

Successful Apps can generate revenue in numerous ways. In a previous blog, we have discussed ways to earn revenue. In this blog, we will see types of ads and its placement in apps to generate maximum revenue.

Types of Ads & Its Placement in App:

There are mainly two types of ads you can run in your app.

1. Video Ads:

Video ads are widely used because of its capability to drive high engagement. By delivering unique video, advertisers are likely to gain better ROI. It has many options as below.

Interstitial Video AdsIt is video ads that pop up during the break of the game. The best example of you may have seen these types of ads are between two levels and after completing the challenge.
Video Ads for RewardsYou can also integrate ads in exchange of rewards of gaming assets. It is best for high quality engagements and revenue generation.
Outstream Video AdsThese types of ads are only shown when you view the area of apps. It is better for getting more eyeballs. You can allow this outstream ads for better relevancy. It gets more engagement.
Instream Pre-Roll Video AdsPre-Roll video ads can be shown in any area of your content. It is one of the most used ad formats of ad advertisers. Instream Pre-Roll Video ads play in apps video player. But you need to make sure it is less destructive.

2. Display Ads:

Display ads are images of advertisers that can display in various ways. Let’s see what the distinct types are and how you can leverage it to get more.

Interstitial Video AdsIt is video ads that pop up during the break of the game. The best example of you may have seen these types of ads are between two levels and after completing the challenge.
Banner AdsBanner ads are displayed in the top or bottom part of your apps, mostly. It is small comparatively but better for spreading a concise message. Hence it is good for brand awareness campaigns.
Interstitial AdsIt is the same as interstitial video ads. Image is used instead of video. As it fills a complete area of your apps, advertisers use it to drive more engagements. You can use it during a break of the game.
Rectangle AdsIt delivers larger viewability within less cost. It is better compared to banner ads because of larger viewable areas. You can place anywhere in your ads but shouldn’t breach user experience.
Native AdsNative ads don’t look like ads and greater for breakless app experience. Amazon ads are perfect examples of native ads.

3. Rich Media Ads:

It is form ads that can be placed just like banners, rectangle, and interstitial ads. Instead, image and video includes a set of HTML, CSS, JS, and image for getting interaction.

4. Game Ads:

Game ads are widely used in games for relevancy. It is playable ads like games and gives real time game experience.

Things to Consider for Generating Maximum Revenue:

Don’t sacrifice user experience. It will let your reputation down. Eventually uninstall rate will become high.
Use ad formats that drive more revenue like video ads, rich media format, and game ads.
Keep ad relevance in minds for better engagement.
Comply with Google AdMob policies.
Choose an ad format that resonates with your audience and delivers usefulness. Depending upon your type of app, add format varies. 3 factors to consider while choosing an ad format that generates max revenue: i) Target Audience, ii) App Category, and iii) Publisher.
Refine continuously to determine which type of ad format drives better engagement and revenue.

Hope you got better insight and now ready to gear up your app. If you have points to discuss with us the feel free to contact us on our Mail ID or Contact Us.

Frequently Asked Questions

Mobile apps primarily use video and display ads. Video ads include interstitial, rewarded, outstream, and pre-roll formats, known for high engagement. Display ads feature images in formats like banners, rectangles, and full-screen interstitials. Native ads blend seamlessly with app content, while rich media and playable game ads offer interactive experiences for users.

Rewarded video ads offer users in-app rewards, like virtual currency or extra lives, in exchange for watching a video. This creates a value exchange, improving user satisfaction and retention. For developers, it drives high-quality engagement and generates significant revenue, especially in gaming apps, by incentivizing interaction with advertisements.

Yes, in-app advertising in the EU must comply with GDPR and ePrivacy Directive. This requires explicit user consent for collecting and processing personal data, including device identifiers used for targeted ads. Developers must provide clear privacy policies, allow users to manage consent, and ensure ad network partners also adhere to these strict data protection regulations.

Integrating various ad formats into a mobile application typically takes several days to a few weeks, depending on complexity. Basic banner and interstitial ads might be quicker, while rewarded video or native ads require more intricate development and testing. Factors like existing app architecture, chosen ad SDKs, and desired customization levels significantly influence the overall timeline.

Interstitial ads are full-screen advertisements that appear at natural breaks, like between game levels, demanding user attention. Native ads, conversely, are designed to seamlessly blend into the app's content and user interface, often resembling regular app elements. Native ads aim for a less disruptive experience, while interstitials prioritize high visibility and engagement.

User experience is crucial because overly intrusive or irrelevant ads can lead to user frustration, increased uninstallation rates, and negative app reviews. Prioritizing user experience ensures ads enhance, rather than detract from, the app's value. This balance maintains user retention, fosters positive engagement, and ultimately maximizes long-term monetization potential for the developer.