Design it from scratch
Research, user journeys, wireframes, a prototype and the finished interface for a product that does not exist yet.
UI and UX design
We design web and mobile products from the user’s task outward: research first, then wireframes and a clickable prototype, then the finished interface and the design system developers build from.
Who the users are, what they are trying to do and where they get stuck today.
The structure of each screen, made clickable and tested with real people.
Final screens, components and styles, ready for developers.
It is cheaper to change a wireframe than a finished screen.
01 / Three ways we are asked in
The same skills, used at three different stages of a product.
02 / Is this the one
Design pays for itself when it changes what gets built. This is a quick test of fit.
03 / What the work covers
Each step produces something you can see and react to.
Interviews, a review of analytics and support requests, and a map of each user’s path through the product.
Low-detail screens made clickable, so the flow can be tested before anything is styled.
Real users try the prototype. We change what they stumble on.
Final screens for each screen size, with typography, colour and states for every component.
Components, styles and specifications developers can build from, with a designer on hand during the build.
04 / Limits and risks
A design is only as good as its implementation. It works best when the designer reviews the build.
We need access to real users or the people who speak to them. Without that, design is guesswork.
We design to WCAG guidelines and test with a keyboard and a screen reader. A formal audit is separate work.
05 / What we can show
Our own product. PuffinThemes sells admin dashboard templates and UI kits on Envato ThemeForest: more than 1,000 sales across 16 templates since 2018, rated 4.67 out of 5.
A design-only engagement for a client, or a measured change in conversion or retention. We have published neither.
06 / What to do next
The first step is a free call about the product and its users. A written estimate follows.
A little clarity
We start with the users and the task, not the screens. Research comes first, then wireframes and a clickable prototype tested with real people, then the finished interface and a design system for developers.
Yes. We review the live product, its analytics and its support requests to find where users struggle, then redesign those flows first. A full visual refresh can follow, but the hard parts come first.
Design produces the flows and screens for a product. User experience management is the same work kept going after launch: journey mapping, usability testing and analytics review on a regular cycle. Both are covered here.
A phone has a small screen, touch input and patchy connections, so a design that works on a desktop often fails on mobile. We design mobile screens for the device, test them on real phones and follow the platform conventions for iOS and Android.
It depends on the number of screens and how much research is needed. The price is agreed after a free scoping call. When design is part of a build, the project cost estimator gives a range for the whole project, and first releases start from $5,000.
Start wherever you are
Or the idea that has no screens yet. We’ll say where we would start and what it would involve.