App Development Game Development

Guide on Types of Ads & Its Placement in Apps

Types of Ads & Its Placement in App:

There are mainly two types of ads you can run in your app.

  1. Video Ads:

Video ads are widely used because of its capability to drive high engagement. By delivering unique video, advertisers are likely to gain better ROI. It has many options as below.

  • Interstitial Video Ads

It is video ads that pop up during the break of the game. The best example of you may have seen these types of ads are between two levels and after completing the challenge.

  • Video Ads for Rewards

You can also integrate ads in exchange of rewards of gaming assets. It is best for high quality engagements and revenue generation.

  • Outstream Video Ads

These types of ads are only shown when you view the area of apps. It is better for getting more eyeballs. You can allow this outstream ads for better relevancy. It gets more engagement.

  • Instream Pre-Roll Video Ads

Pre-Roll video ads can be shown in any area of your content. It is one of the most used ad formats of ad advertisers. Instream Pre-Roll Video ads play in apps’ video player. But you need to make sure it is less destructive.

  1. Display Ads:

Display ads are images of advertisers that can display in various ways. Let’s see what the distinct types are and how you can leverage it to get more.

  • Banner Ads

Banner ads are displayed in the top or bottom part of your apps, mostly. It is small comparatively but better for spreading a concise message. Hence it is good for brand awareness campaigns.

  • Interstitial Ads

It is the same as interstitial video ads. Image is used instead of video. As it fills a complete area of your apps, advertisers use it to drive more engagements. You can use it during a break of the game.

  • Rectangle Ads

It delivers larger viewability within less cost. It is better compared to banner ads because of larger viewable areas. You can place anywhere in your ads but shouldn’t breach user experience.

  • Native Ads

Native ads don’t look like ads and greater for breakless app experience. Amazon ads are perfect examples of native ads.

  1.  Rich Media Ads:

It is form ads that can be placed just like banners, rectangle, and interstitial ads. Instead, image and video includes a set of HTML, CSS, JS, and image for getting interaction.

  1. Game Ads:

Game ads are widely used in games for relevancy. It is playable ads like games and gives real time game experience. 

Things to Consider for Generating Maximum Revenue: 

  • Don’t sacrifice user experience. It will let your reputation down. Eventually uninstall rate will become high.
  • Use ad formats that drive more revenue like video ads, rich media format, and game ads.
  • Keep ad relevance in minds for better engagement.
  • Comply with Google AdMob policies.
  • Choose an ad format that resonates with your audience and delivers usefulness. Depending upon your type of app, add format varies. 3 factors to consider while choosing an ad format that generates max revenue: i) Target Audience, ii) App Category, and iii) Publisher.
  • Refine continuously to determine which type of ad format drives better engagement and revenue.

Hope you got better insight and now ready to gear up your app. If you have points to discuss with us the feel free to contact us on our Mail ID or CONTACT US.

Game Development

How to Generate Revenue from Game ?

That’s why entrepreneurs like to test their courage in game development.

In this blog, we will see ways to make revenue by developing games.

Develop Freemium Games

Free + Premium is the best way to make a consistent income. You need to develop a game and make it freely available. And then include features like level upgrades and premium assets. The foremost examples of these games are Clash of Clans, Candy Crush, PUBG, and lots more.

We all know how engaging and addicting these games are. People would like to try free features before deciding to purchase. Because of tough competition, most games are adapting this model. 

If you are new to the gaming industry, this model is best fit for you. Paid games can’t get enough due to less popularity and credibility.

Take Advantage of Advertising on Your Games

People spend more time on games than any other apps. Because of Covid-19, people are playing games more than ever. According to Statista, there is a whopping 40% increase in the United States in time spent on games.

This is an opportunity for game developers to develop such games that people love to spend time. Earning revenue from Google AdSense requires knowledge of how AdSense works.

You must qualify for AdSense to show Ads on your games. You also need to consider where ads should show in your game.

You must not break gaming experience by showing ads. Showing ads on your games are beneficial if your games are popular.

You must avoid click bait and other spammy techniques that auto generate money. This may lead to permanently blocking your account. So staying away is always better.

Paid Games

This is only recommended for companies that are in the gaming industry for quite some time. If you are popular and credible, then you can also launch paid games.

You should have developed consistent gaming experience in the past. People are ready to spend on games because of unique experience and brand consistency.

You may need to invest in marketing strategy to reach a wider audience. Brand awareness is the most important for successful paid games.

You need to stand out from the ocean of millions of games. Unique features of your games will help you attract more buyers.

 If you are new to the gaming industry, then it is not recommended to you. 



Earning revenue from games is clearly not an easy task. But it is achievable and has higher ROI when games become successful. If your people love your games, then income will be a by-product.

You can incorporate two or all the ways to earn. Most game developers or publishers combine freemium and advertising to earn more. But I do not suggest it for newbies.

Had more thoughts or knew another way of earning? Let’s discuss at NSDBytes.