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App Development cross platform Game Development Software Development

How Tracking User Behaviour on App & Software works ?

In this blog, we will see why measuring user behaviour is important and how to do it. But before it let’s see what user behaviour analysis is.

What is User Behaviour Analysis?

It is the method of gathering, tracking, and evaluating data of how users interact with our application or software.

Why Tracking of User Behaviour is Important?

Development is just one part of successful applications. It requires continuous refinement for an app or software to be useful. In the long-term, people are most likely to be connected with such apps.

Hence user behaviour tracking helps in understanding your target audience. You will also get insights of their needs, wants, demographic, and psychographics.

How to Do User Behaviour Tracking?

We now know the importance of understanding user behaviour. So how do you track your apps or software? There is plenty of free and premium softwares are available to do so. Let’s dig into it.

Tools for Web Application of Software:

Google Analytics

It is well known in the marketing industry. It is Google’s free tool that gives excellent data about your users. It let you know the user’s journey, landing page, bounce rate, avg. time on web application, and conversion rate. Moreover, it also helps you set up your customized dashboard.

Hotjar

It is the best in-market tool for visualizing your behaviour. It has an awesome feature of tracking visitor’s recording, surveys, and heat map analysis. This tool is paid, but its price is worth it.

CrazyEgg

It is almost the same tool as Hotjar. It gives you more insight of heat map, scroll map, and snapshots. You can also test which part of your web application works well and which is not.

Matomo

Matomo is another powerful tool for behaviour tracking. You can do many things like heat maps, session recording, A/B testing, attributions reporting, and funnel visualizations.

 Tools for Mobile Application:

Apple Analytics

Obviously, Apple Analytics is made to track iOS mobile applications. It makes your work easier by checking user impressions, engagement, active devices, and retention. Its segmentation feature helps you to understand which one of your apps is performing better.

Firebase

It is essentially used for developing apps. Google’s this tool also allows you to manage all your application data in a single place. It is compatible with iOS and Android. Its basic plan is free. Paid plans give you more valuable data.

Mixpanel

It is one of the renowned mobile app analytics tools. It gives you a better understanding of user journey by tracking users interaction. 

AppDynamics

Most useful tool for managing, auditing, and micro activity tracking of users. With its cloud integration feature, you can maintain data in cloud storage. Their pricing is upon request and customized according to requirements.

You can also track user behaviour for mobile apps with Google Analytics.

Summary

There are plenty of tools and resources available. By tracking user behaviour, we need to identify what are pros and cons in our software of apps. Continuous improvement is the goal of user behaviour analysis.

Have more thoughts? Lets Discuss with expert : NSDBytes.

Categories
App Development Game Development Software Development Software Solution

How to Conduct an Effective Market Research for Your Business Idea

Here, we will see how to conduct market research properly.

But before that, let us understand what market research is.

It is the process of gathering and analysing information about your target customers. It includes demographic, psychographic, behavioural, and geographical analysis.

Market Research is not only collecting statistics but also converts them into a shape of conclusion.

How to Conduct Market Research?

Doing market research is not a straightforward task. So, I have divided it into five actionable steps.

  1. Identify the Problem

Business is all about solving the problems. Defining the goal is the first step towards market research. Your goal must solve the problem and the need must last for a long time.

How to identify problems? 

  • Observe your own community.
  • Examine your experience.
  • Analyse problems you are facing in routine life.
  • Be in touch with existing business owners.

This can for sure give you a spark of the business that you are planning to launch.

  1. Plan the Research

After defining the problem, market research will now have a one-pointed focus. Define your budget and timeline before conducting research. 

Get an overview of the amount of data, resources, and tools you will need. Figure out what will be the best of all.

Collect all this to make a template and Q & A survey sheets. Templates are readily available. But it is hard to find one for a unique idea.

Check different templates but take only the useful details from it.

  1. Data Gathering

It is the most important step in market research. Here are some tips based on my experience.

  • Collect information only from trusted sources.
  • Use tools but don’t excessively depend on it.
  • Survey your potential customers.
  • Schedule one-on-one interview.
  • Match your data with industry statistics.
  • Use Social Media and Reviews to tap into major flaws.

There may be hundreds of tools available. Some of them are Questback, Google Keywords Tool, Key Survey, and Social Mention.

  1. Analyse Data and Shape the Conclusion

You need to take an unconventional approach for precise data analysis. Throughout the process, you must be unbiased.

It is difficult to be completely unbiased for one person. So, we recommend having a team for taking different and integrative approaches.

Your data must narrow down to target customers’ wants and needs. It may subdivide into their characteristics like demographics, behaviours, etc.

  1. Put it into Action

There is no meaning of data if you can’t put it into meaningful action. Market research not only gets you insight of your customers but also gives you a chance to improve your products and services.

Before putting your data into reality, you must consider factors like feasibility, availability, and longevity.

Hope you untapped the right business idea after reading this blog.

Categories
cross platform

Confusion over react native or flutter ? This Article is for you

Apps are in outrageous demand ever than before. So, developers and companies like Google and Facebook are trying to enhance app development. 

Frameworks like Flutter and React native are gaining popularity for its salient features and benefits. But app developers often confuse between them for their apps. 

We will go in every corner of both the frameworks to give you laser sharp clarity of which one is most suitable for your app. 

Let’s first understand some basics about these two frameworks. 

What is Flutter? 

Flutter was completely launched by Google in late 2018. It is the newer platform, but not in terms of its efficiency. You can develop native apps for both iOS and Android easily and quickly. 

It is a freely available open-source framework with a single code base. This makes better design of UI and UX. In turn, it delivers an excellency in mobile app development. 

What is React Native? 

React Native is one of the most accepted cross platform frameworks created by Facebook. It uses UI library of react, which gives adaptive UI components. 

As React Native is 4 years older, there are plenty of resources, support, and packages available. To become a better developer, you also need to have knowledge of Redux and Flux. 

Why to Use Flutter? 

1) Developers love hot reload features. You can see what you change and implement in real-time. That’s why it reduces development time. 

2) Flutter apps are quicker in performance. It tends users to spend more time on such apps. 

3) Are looking for apps that give a confined experience on every device? Flutter is known to give the same UI and UX across all platforms. 

4) Development time is quite lesser in flutter. Why? Because it has a single code base that can be used for both Android and iOS platforms. 

5) Testing, bug fixing, and maintenance time is largely reduced. Thanks to a single code base. You just have to test once for all platforms. 

What to Keep in Mind for Flutter? 

As it is a new framework, it is harder to find support for technical advice. You must have a proficient team to develop such an app that knows proper scripting. 

Why to Use React Native? 

1) It also has a single code base. Hence it also saves much time and effort. Moreover, you will find already developed libraries for your needs.  

2) It has extensive support to use APIs in your app. Native modules help to deliver optimal app performance. Better control for native components across both platforms. 

3) Because of code reusability, it is comparatively affordable. 

4) You will get larger community support, as it is there for quite some time. You also can get a ready-made UI library to make your work easier and faster. 

5) It has better data binding features. React Native apps are more reliable. Hence it is being used by app giants like Facebook, Twitter, and Instagram. 

What to Keep in Mind for React Native? 

New updates are sometimes a headache. You need to do changes in your already written code. Due to complex syntax combinations, it is difficult to learn React Native. 

Still have a question in mind?

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