App Development cross platform Game Development Software Development

How Tracking User Behaviour on App & Software works ?

In this blog, we will see why measuring user behaviour is important and how to do it. But before it let’s see what user behaviour analysis is.

What is User Behaviour Analysis?

It is the method of gathering, tracking, and evaluating data of how users interact with our application or software.

Why Tracking of User Behaviour is Important?

Development is just one part of successful applications. It requires continuous refinement for an app or software to be useful. In the long-term, people are most likely to be connected with such apps.

Hence user behaviour tracking helps in understanding your target audience. You will also get insights of their needs, wants, demographic, and psychographics.

How to Do User Behaviour Tracking?

We now know the importance of understanding user behaviour. So how do you track your apps or software? There is plenty of free and premium softwares are available to do so. Let’s dig into it.

Tools for Web Application of Software:

Google Analytics

It is well known in the marketing industry. It is Google’s free tool that gives excellent data about your users. It let you know the user’s journey, landing page, bounce rate, avg. time on web application, and conversion rate. Moreover, it also helps you set up your customized dashboard.


It is the best in-market tool for visualizing your behaviour. It has an awesome feature of tracking visitor’s recording, surveys, and heat map analysis. This tool is paid, but its price is worth it.


It is almost the same tool as Hotjar. It gives you more insight of heat map, scroll map, and snapshots. You can also test which part of your web application works well and which is not.


Matomo is another powerful tool for behaviour tracking. You can do many things like heat maps, session recording, A/B testing, attributions reporting, and funnel visualizations.

 Tools for Mobile Application:

Apple Analytics

Obviously, Apple Analytics is made to track iOS mobile applications. It makes your work easier by checking user impressions, engagement, active devices, and retention. Its segmentation feature helps you to understand which one of your apps is performing better.


It is essentially used for developing apps. Google’s this tool also allows you to manage all your application data in a single place. It is compatible with iOS and Android. Its basic plan is free. Paid plans give you more valuable data.


It is one of the renowned mobile app analytics tools. It gives you a better understanding of user journey by tracking users interaction. 


Most useful tool for managing, auditing, and micro activity tracking of users. With its cloud integration feature, you can maintain data in cloud storage. Their pricing is upon request and customized according to requirements.

You can also track user behaviour for mobile apps with Google Analytics.


There are plenty of tools and resources available. By tracking user behaviour, we need to identify what are pros and cons in our software of apps. Continuous improvement is the goal of user behaviour analysis.

Have more thoughts? Lets Discuss with expert : NSDBytes.

App Development Game Development Software Development Software Solution

How to Conduct an Effective Market Research for Your Business Idea

Here, we will see how to conduct market research properly.

But before that, let us understand what market research is.

It is the process of gathering and analysing information about your target customers. It includes demographic, psychographic, behavioural, and geographical analysis.

Market Research is not only collecting statistics but also converts them into a shape of conclusion.

How to Conduct Market Research?

Doing market research is not a straightforward task. So, I have divided it into five actionable steps.

  1. Identify the Problem

Business is all about solving the problems. Defining the goal is the first step towards market research. Your goal must solve the problem and the need must last for a long time.

How to identify problems? 

  • Observe your own community.
  • Examine your experience.
  • Analyse problems you are facing in routine life.
  • Be in touch with existing business owners.

This can for sure give you a spark of the business that you are planning to launch.

  1. Plan the Research

After defining the problem, market research will now have a one-pointed focus. Define your budget and timeline before conducting research. 

Get an overview of the amount of data, resources, and tools you will need. Figure out what will be the best of all.

Collect all this to make a template and Q & A survey sheets. Templates are readily available. But it is hard to find one for a unique idea.

Check different templates but take only the useful details from it.

  1. Data Gathering

It is the most important step in market research. Here are some tips based on my experience.

  • Collect information only from trusted sources.
  • Use tools but don’t excessively depend on it.
  • Survey your potential customers.
  • Schedule one-on-one interview.
  • Match your data with industry statistics.
  • Use Social Media and Reviews to tap into major flaws.

There may be hundreds of tools available. Some of them are Questback, Google Keywords Tool, Key Survey, and Social Mention.

  1. Analyse Data and Shape the Conclusion

You need to take an unconventional approach for precise data analysis. Throughout the process, you must be unbiased.

It is difficult to be completely unbiased for one person. So, we recommend having a team for taking different and integrative approaches.

Your data must narrow down to target customers’ wants and needs. It may subdivide into their characteristics like demographics, behaviours, etc.

  1. Put it into Action

There is no meaning of data if you can’t put it into meaningful action. Market research not only gets you insight of your customers but also gives you a chance to improve your products and services.

Before putting your data into reality, you must consider factors like feasibility, availability, and longevity.

Hope you untapped the right business idea after reading this blog.

Software Development

Must update in Industry due to COVID-19

COVID’19 requires no introduction. This tiny virus has shaken the entire world. From fruit sellers to corporate giants everyone is affected from lockdown and health emergencies.

Software industry is not excluded from this pandemic.

In this blog, we will see what upgrades are required to adapt this change and move forward towards progress.

There is a plethora of softwares for almost every industry whether it is health care, manufacturing, recruitment, or database management.

We will cover major category software that may get influenced. We will also note what changes software must do to satisfy changing demands.

  1. Medical / Healthcare Software

Medical softwares is in the 1st place. Data management and complexity of viruses is a challenge for medical software.

Over 6M people are already affected. This surge in patients requires proper management of doctors, staff members, and inventories.

Each hospital must require developing separate software to handle corona patients. We have already heard about data mismatch errors in the news. This will not only give accurate data but also necessary for health concerns.

  1. HRMS / Payroll Software

Most IT companies allow employees to work from home for more than 6 months. This change generated a surge in demand for creating remote tools.

It is low hanging fruit for HRMS and payroll software. They can include remote team handling features in the current version.

It will allow your client to stay connected with you. It will create a win-win situation for both.

  1. ERP Software

Corporate has made major changes in their policy, production, employees, and key business elements. Most office employees will do work from home for the long term.

This requires a different approach for ERP software companies. Every industry has their own data and terminology to manage. We must change industry wise to manage economical aspects.

Softwares should ensure flawless chain management between every corner of the organization. Manual business processes also need to be automated. Remote tools have become the primary requirement. AI will be an add-on.

  1. Security Software

Most important element of the online world is security. With growing demands in the digital world, security is an unavoidable aspect. Even WHO is not inevitable from cyber attacks. WHO has reported over five times an increase in cyber attacks.

Because of the rapid rise in cyber attacks, it is necessary to upgrade or enhance security of antivirus, anti-malware, fraud protection, and authentication softwares.

Advanced programming and logic are primary requirements.

  1. Project Management Software.

Managing projects becomes toughest during this pandemic. Productivity, employee engagement, and agile workflow is the major challenge for project management software developers.

So what should we do?

This software may need to redefine their usability and navigation. This will align processes and employees to a single goal of the project. Remote team management is an unavoidable feature for PMS.

Key Takeaways

Each software is developed according to the need of industry. Every software must fulfil their clients’ requirements economically. There is both a positive and negative impact on the software industry. But most software companies will have a positive effect from Covid’19. Only if they are solving key problems.

Want to make Covid’19 friendly software? Contact NSDBytes Now.