Marketing Campaign Management

Eduglade, a revolutionary education platform connecting parents, students, and teachers, embarked on a second phase of innovation with a Mass Marketing Campaign. The objective was to enhance visibility, capture cold leads, and gain valuable insights into campaign performance across various channels.

Project Overview

Eduglade Phase 2 involves the implementation of a robust campaign management platform developed in Laravel PHP. It facilitates seamless tracking across various channels, including Facebook, Instagram, Google Ads, Local Ads, and Television Ads. The platform aims to capture cold lead details, providing extensive campaign insights.

  • Genre: Marketing Campaign Management
  • Development Period: 4 Months
  • Tools Used: Laravel, PHP, Facebook, Instagram, Google Ads, Local Ads

APP Features:

  • Robust Campaign Management: The platform serves as a comprehensive campaign management solution developed in Laravel PHP.
  • Seamless Tracking Across Multiple Channels: Integration with Facebook, Instagram, Google Ads, Local Ads, and Television Ads for seamless tracking of campaign performance.
  • Extended Development Period: The development spanned four months, allowing for a thorough and well-structured implementation.
  • User-Friendly Interface: The platform features a user-friendly interface for campaign managers and analysts, facilitating ease of use during active campaigns.
  • Capture Cold Leads: The primary objective is to capture cold leads, expanding Eduglade's user base and increasing awareness.
  • Comprehensive Campaign Insights: The platform provides extensive insights into the performance of campaigns across various channels, enabling data-driven decision-making.
  • Integration with Social Media Platforms: Facebook and Instagram integration ensures a comprehensive view of social media campaign effectiveness.
  • Local Ad Tracking: Integration with Local Ads tracking mechanisms for a holistic approach to campaign management.
  • Real-Time Monitoring and Adjustments: The platform supports real-time monitoring, allowing for adjustments and optimizations during active campaigns.
  • Data Accuracy Measures: Measures are implemented to ensure accuracy in capturing and analyzing campaign data.
  • Increased Visibility: The Mass Marketing Campaign significantly enhances Eduglade's visibility across various marketing channels.
  • Adaptive Strategy: Recommendations include an adaptive approach to emerging trends and technologies in the dynamic marketing landscape.
  • User Engagement Boost: Cold lead capture contributes to a substantial increase in user engagement.
  • Informed Decision-Making: Comprehensive insights empower the marketing team for informed decision-making in future campaigns.

Development Phase:

The development team utilized industry-standard tools and technologies to bring Eduglade to life.

  • User Experience (UX):
    • Prioritized seamless and intuitive UX in Laravel PHP for campaign managers.
    • Focused on user-friendly design for efficient use during active campaigns.
  • Version Control:
    • Used GitHub for version control, ensuring systematic and organized development.
    • Facilitated collaboration among team members for efficiency.
  • Web Portal Development:
    • Developed a robust web portal in Laravel PHP for centralized campaign management.
    • Served as a consolidated hub for tracking performance across platforms.
  • Centralized Data:
    • Integrated tracking mechanisms for multiple platforms (Facebook, Instagram, Google Ads, Local Ads, Television Ads).
    • Centralized campaign data within the web portal for comprehensive analysis.


In the second phase of Eduglade's Mass Marketing Campaign, we successfully developed a robust campaign management platform in Laravel PHP. This innovative solution seamlessly tracked performance across Facebook, Instagram, Google Ads and Local Ads. Our focus on user experience, version control, and centralized data ensured an intuitive interface, efficient collaboration, and comprehensive insights. With a responsive approach to real-time monitoring, we achieved increased visibility, captured cold leads, and empowered the marketing team for informed decision-making. This development phase marks a pivotal step in Eduglade's commitment to transformative and data-driven education marketing.

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